How many marketing strategies do you need?

At the recent Social Media Marketing World event, I was asked to dispense some essential marketing advice. Here is a short video with my answer, based on something I learned from the CMO of Coca-Cola.  Many thanks to Brandon Birkmeyer for the video.

If you can’t see the video above, watch on YouTube: How many marketing strategies to you need?

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.

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