A Marketing Manifesto for Human-Centered Marketing

By Mark Schaefer

Last summer, I was toiling through the work for my new book Marketing Rebellion: The Most Human Company Wins.

For a period, I became a bit overwhelmed by the scope of the book. As an exercise, I forced myself to distill the book into the 10 most important points. What does it take to execute on a truly human-centered marketing approach?

The list fluctuated and I was constantly messing it with it right up to the end. I’m pretty happy with the result and I’m offering this as a free infographic, created by Paris Woodhull. You can also download it for free here: Human-Centered Marketing Manifesto

 

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