Timothy A. Koonce: The Artificial Intelligence impact on marketing

Artificial Intelligence impact on marketing

In the new episode of The Marketing Companion, Tom Webster and discuss some of the implications of Artificial Intelligence and the marketing profession.

According to a new report by Deloitte, the industry is moving from an era of connected A.I. to “pervasive” A.I. The report said that the number of devices with embedded A.I. is expected to increase from 79 million last year to 1.2 billion in 2023. With the embedded devices, A.I. will no longer need internet connectivity to function, according to the report, which will open up new opportunities for industries.

Marketers have too little time and too much data. Why isn’t A.I. making a positive impact on data analysis yet?

How will new opportunities with smart speakers integrate with A.I. and what does the artificial intelligence revolution mean for business education?

And you won’t want to miss this — Nipsey, our exclusive smart speaker system, makes a surprise appearance to show off new human-like qualities. Sort of.

Click on this link to listen to Episode 139

Resources mentioned in this show:

Interesting interview with AI pioneer Andrew Ng
Close to half of all U.S. consumers will own a smart speaker after the holidays.
Many marketers are concerned about data exhaust,

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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