Timothy A. Koonce: Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

marketing lessons from KISS

In the new episode of The Marketing Companion, Tom Webster and I engage in a bit of marketing storytelling. We look back at some of our defining moments and important marketing lessons from our careers.

I reveal how a cool idea I had died simply because it got caught in a big bureaucracy. My lesson: An entrepreneur can beat an intrapreneur every time!
Tom talks about a time he was in charge of a marketing a product he did not believe in. We discuss how courage is a big part of leadership.
I talk about a powerful marketing lessons from KISS and a marketing technique for the rock band that was a hit … but would have been a disaster today.
Tom Webster talks about networking lesson from Paula Abdul, singer Tom Jones and a person you’ve never heard of.

It’s a fun and breezy episode that peels back some of the lessons of our worklife. Plus, KISS …

Click on this link to listen to Episode 134

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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